How rehab admissions changed
233% more PPC-attributed admissions. Read the campaign changes, comparison periods and measurement limits.
The journal / Guides & cases
Mental health PPC
guides and case studies
Explore practical PPC guides and reported case results before deciding what to change in your own account.
Case results describe those engagements, not a forecast for yours.
Read the evidence
- Campaign guides
- Decisions and practical checks
- Case studies
- Results, periods and limitations
The reading room
Find your next PPC decision.
Practical guides for the work ahead. Case studies to examine the evidence.
What changed across three clinics
74% more tracked monthly calls, with a lower reported cost per call. Follow the five-month case.
What changed as spend grew
40% more leads during a scale-up. Examine the approach and what the reported results measure.
Manage for inquiry quality
Connect search-term reviews, location controls and landing pages to the inquiries your practice can use.
Match search to your mental health services
Build relevant search journeys for psychiatry, therapy, counseling, addiction treatment and specialist clinics.
Compare PPC partners
Ask about account access, delivery responsibilities, landing-page ownership and inquiry measurement.
Check advertising eligibility
Understand the practical checks to make against current Google Ads requirements before launch.
Separate search intent
Distinguish appointment searches from research, unrelated queries and services you do not offer.
No publications match your search.
Try a different phrase or clear the filters to see all guides and case studies.
Find your next PPC priority
Bring a service URL and the inquiry issue you want to review.