Case study / Evidence & context
Rehab admissions,
up 233%.
See how campaign restructuring was reported alongside more PPC-attributed admissions and a lower cost per admission.
Admissions growth is year over year; the cost comparison covers the first six months.
Reported admissions case
- +233%
- PPC-attributed admissions · year over year
- −72%
- Cost per admission · initial six months
Compare the result and the period
Choose a measure to see its comparison and timeframe. These results describe this case, not a forecast.
Inspect admissions growth
+233% PPC-attributed admissions
Year-over-year comparison. The bars use a reference index of 100; they are not admission counts.
Inspect admission cost
Inspect admission cost
72% lower cost per admission
Initial six-month period. The cost comparison and admissions-growth comparison use different timeframes.
Understand the limits
Understand the limits
The case reports more PPC-attributed admissions alongside a lower cost per admission. Read the attribution method and timeframe before comparing these figures with another account.
Read measurement and timeframeThe project started with an economic problem: paid-search spend was not producing admissions opportunities at an acceptable cost. The treatment center needed to avoid paying for broad searches that did not match its actual care offering.
Timeframe: Published October 11, 2023; first six months and year-over-year comparison
See the headline measures
- 233% - More PPC-attributed admissions
- 72% - Lower cost per admission
- 6 mo - Initial improvement period
Understand the result in context
The treatment center needed to avoid paying for broad searches that did not match its actual care offering.
Highlights from the documented project include 233% (more ppc-attributed admissions) and 72% (lower cost per admission). The published results show a large rise in attributed admissions and a separate reduction in cost per admission.
Know the provider’s starting point
A U.S. drug and alcohol rehabilitation provider; name withheld. The organization operated in Missouri, USA.
Paid search needs to prioritize the care a practice actually offers, rather than treating every mental-health search as equally valuable.
See what needed to change
The center’s paid-search program was expensive relative to the number of usable admissions inquiries. Existing campaign structure and reporting were not sufficiently focused on the underlying admissions goal.
A campaign optimized only for clicks or calls could not reveal which responses mattered at admission stage.
The core decision was how to improve the experience for people whose interest matched the actual services offered - and how to recognize the difference between a casual interaction and a meaningful next step.
Read what the agency changed
The agency redefined qualified calls, rebuilt keyword and location targeting, revised ads and landing pages, and reviewed cost per admission with the center.
Qualification criteria, search terms, geography, ads and landing pages were rebuilt around the provider’s intended intake profile.
Campaign organization, ad relevance and the phone or form path were managed as one acquisition flow.
Inspect the reported outcome
The reported results include a 233% increase in PPC-attributed admissions year over year and a 72% reduction in cost per admission within the first six months of the engagement.
The published results show a large rise in attributed admissions and a separate reduction in cost per admission.
For leadership, these measures matter because they connect marketing activity to the specific outcome the engagement set out to improve. The next question is whether that progress can be sustained and repeated across the relevant services or locations.
See what changed in day-to-day work
Paid search becomes easier to manage when admission outcomes enter the same review as keywords, budgets and call quality.
Reviewing accepted admissions alongside query groups and call quality makes it possible to move beyond optimizing toward the cheapest contact.
Search-term exclusions, location targeting and contact quality deserve a regular operational review alongside spend.
A serious PPC assessment should compare spend with qualified conversations and confirmed admissions where available. Separate campaign-derived inquiries from clinical fit, financial eligibility and actual admission outcomes.
Check the measure and the period
Admissions growth was reported year over year, while the 72% decrease in cost per admission is described for the initial six months. The two figures have different comparison frames.
Campaign conversion events are not interchangeable with clinically appropriate inquiries or completed treatment.
Take the useful lesson
Audit the underlying query and phone path before increasing spend; confirm how admissions are attributed.
Campaigns should be organized around legitimate treatment programs and measurable contact outcomes.
Apply the lesson to one high-priority service, campaign or location first. Record the existing path, improve the immediate point of friction and use an appropriate commercial measure to judge what changed.
Agree how the facility will attribute admitted patients to PPC activity.
Rebuild search terms and geographic targeting around services the organization can actually deliver.
Review cost per admission together with accepted inquiry quality and campaign spend.
Apply the question to your account
Explore what this approach could mean for your organization. Request a focused paid media discussion.
Find your next PPC priority
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